A boutique sports M&A advisory firm facilitating next-gen sports ownership.
About
We work directly with stakeholders around the capital structure of sports assets, executing end-to-end deals that shape the next era of ownership.
Why Pinto Capital
Deep multi-sport coverage, in men’s and women’s sport.
Including football, cricket and rugby, plus new and emerging opportunities in the sports-adjacent deal space.
Based in London and Las Vegas.
Two strategic bases that give us global reach, backed by deep deal experience across the UK, EMEA and the US.
Many of our deals are the first of their kind.
Built on experience of changing, volatile and evolving situations across a range of stakeholders.
Nimble problem solvers, driven to get deals done.
Strategic, adaptive and client-first, always. Founded on transparency, honesty and a hint of personality, with discretion in everything we do.
Services
We are highly experienced in executing transactions in professional sports assets.
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Buy-side
Full buy-side service, from landscape mapping to closing.
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Sell-side
Exclusive mandates for minority or majority sales.
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Real estate solutions
Tailored real estate solutions for club owners and future investors.
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Credit solutions
A dedicated credit function for sports owners and relevant stakeholders.
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Standalone advisory
Support across every part of a deal, from due diligence to commercial advisory.
In the media
As featured in
CNBC · July 2026Why America’s super rich have embraced the appeal of British soccer teams Amber Pinto quoted
Sky Sports · July 2026Liverpool: Consortium led by former QPR co-owner Amit Bhatia seeking minority stake in Anfield club Analysis from Amber Pinto
The Athletic · June 2026The World Cup in Las Vegas
Bloomberg · October 2025Maturing football M&A market draws Snoop Dogg, X-Men director
Our team
Deep transaction expertise, with backgrounds in finance, sport and strategy.
Founded by Laurie Pinto, who has more than 30 years of finance experience.
info@pintocapital.co.uk